The Banff Heritage Tourism Corporation is
comprised of a volunteer board of senior representatives including
five representatives of the following organizations: Town
of Banff; Banff Lake Louise Tourism Bureau; Parks Canada; Lake
Louise Community Association; Banff Small Business
Association and seven Directors at Large. The Corporation
employs an Executive Director, with
the aim of implementing the Heritage Tourism Strategy in and
around Banff National Park.
VISION STATEMENT
That every visitor experiences, and is inspired
by, the authentic heritage of Banff National Park
MISSION STATEMENT
To sustain Banff National Park as a special
destination for unique tourism experiences by celebrating our
authentic
natural
and cultural heritage, while encouraging respect for the ecological
integrity of our mountain national parks. Cultivating this
enhanced visitor experience through education of key service
providers and through engaging industry partners to incorporate
authentic heritage elements in their products, the Banff Heritage
Tourism Corporation will ensure that our unique mountain environment
and sustainable tourism-based economy remains intact for the
enjoyment and benefit of future generations.
